Gandhi Gandhi And Essence Of His Movement - 1613 Words

Secular Gandhi and Essence of his movement in Revolutionizing Congress Mahatma Gandhi was a political and spiritual leader, though not in a religious sense. He was a religious person but believed that all religions were equal and did not advocate on religion over another. Gandhi was born in 1869 in Porbandar on the Western coast of India and raised by Hindu parents, Mohandas Karamchand Gandhi found many opportunities in his youth to meet people of all faiths. He had many Christian and Muslim friends, as well as being heavily influenced by Jainism in his youth. Gandhi probably took the religious principle of Ahimsa from his Jain neighbours, and from it developed his own famous principle of Satyagraha later on in his life. Gandhi hoped†¦show more content†¦When he returned to India, his immediate problem was to settle his small band of relatives and associates in an ashram, which was a group life lived in a religious spirit. His ashram was a small model of the whole moral and religious ideal. It did not enforce on its inmates any theology or ri tual, but only a few simple rules of personal conduct. More like a large family than a monastery, it was filled with children and senior citizens, the uneducated and American and European scholars, devout followers and thinly disguised sceptics - a melting pots of different and sometimes opposing ideas, living peacefully and usefully with each other. He was the moral father of the ashram, and would fast as penance when any wrong was committed within its walls. Everyone was bound to him by love and a fear of hurting him. His increasing influence over the Indian masses with satyagraha , which he first coined in his South Africa campaigns, was no less different. Gandhi s involvement with politics in the region meant that he had to tread carefully around the sometimes conflicting ideals of the Hindus and Muslims in the Indian National Congress. Although he initially believed that the British colonial influence was a good one, he was increasingly aware that to be truly equal, the Indians would need independence from British rule. When he and other members of the Congress were arrested on 9 August 1942 for promoting this idea, a wave of violent disobedience swept

Angelabrafford-Phil Essay - 830 Words

Angela Brafford PHIL 201 February 18, 2013 Essay Great philosophers such as Plato, Socrates and Descartes developed theories thousands of years ago which changed the thought processes of many. These theories today are still influencing the lives of others. The Matrix, a very well-known movie released in 1999, retelling Plato’s theory, questioned the existence of reality and /or what we perceive as reality. The Matrix, Plato’s ‘Allegory of the Cave’ and Descartes ‘Meditation I’, all have similar views on reality, illusion and truth. Allegory of the Cave is a metaphor that describes what Plato believed reality to be. Plato believed that the things we perceive are†¦show more content†¦He thought that this couldn’t be taught but that one had to see reality for themselves. The first time that the prisoners would see the real world, it would be very bright and confusing but later would adjust to the brightness of the light after spending some t ime outside of the cave, in the real world. The real world and the form beyond he senses. The Matrix shows us that thought does indeed exist, while Rene Descartes says, â€Å"I think, therefore, I am.† Neo and Morpheus thought that the body could not live without the mind and is only a medium for the mind. Thoughts are truths and power and the body is secondary to our thoughts. In the first Meditation, Descartes explains the hypothesis that gives him reason to doubt everything he perceives and believes. He uses the ‘Method of Doubt ‘to seek out what is true by withholding assent from all beliefs that are uncertain. He placed his beliefs into groups: senses, reason and imagination. He ignored all that he believed to be true and if any belief could be doubted, therefore it was not certain as being reliable as a foundation. Descartes ‘ Dream Argument ‘ was based on one’s senses alone, stating there is no definite way to prove if you are awak e or asleep and dreaming. This in turn, proves that truths based on one’s senses are doubtful and unreliable and one’s perceptions and knowledge of reality is controlled. We decide what is real

What Can African Americans Do to Become More Marketable Free Essays

What can African Americans do to become more marketable in this economy? The average African Americans have by far been significantly unmarketable in comparison to their Average Caucasian counterparts. However, it should be mentioned that there are some African Americans who are also very marketable in our society. These few successful and marketable African Americans know and apply key principles in marketing themselves. We will write a custom essay sample on What Can African Americans Do to Become More Marketable? or any similar topic only for you Order Now This is the difference that separates the unmarketable and marketable African American. However, there are ways for the unmarketable African Americans to become more marketable in the global economy. In this essay, I will only be discussing seven of those major ways. African Americans can become more marketable if they: develop a highly impressive resume; prepare to participate in the global economy; become technologically savvy; are flexible in job expectations; improve on interview skills; network wisely; and improve on his or her interview skills. The first thing that African Americans who want to become more marketable should do is attend college or university and study a challenging major. This is because it is important to have at least a Bachelors degree in order to get a meaningful job that will bring any kind of success to ones life. After attending University; one should develop a highly impressive resume. An impressive resume that documents evidence of academic excellence, demonstrated leadership, well developed social skills, and personal initiative will definitely get the attention of corporate recruiters and hiring managers. It is also important to participate in the global economy. One can do this by becoming familiar with another language. Becoming familiar with at least one of the major languages that are involved in international commerce such as: Japanese, Spanish, or Chinese; is enough to put one head and shoulders above his or her peers. One should also try to become more technologically savvy because the advancements in Information Technology affect almost every academic and occupational profession. In order to become more technologically savvy, one should try to take a few computer or internet-related courses and also read professional journals in his or her field that has a technological slant. African Americans should also try not to limit him or herself by having predetermined notions about the size of the company that they want to work for or their exact job title or starting salary. This is because in doing so employers may not be very welcoming. To be as marketable as possible an African American should indicate to prospective employers that they are flexible to employment and career advancement. In order to be marketable African Americans should also improve on interviewing skills. This can be done by reading books and articles on interviewing and also by attending career placement office tutorials and work shops on interviewing. Another way to work on interviewing skills is to role play with someone and have them videotape the session. It is also of utmost importance for African Americans who want to become more marketable network wisely and mentor with someone successful in his or her career field. Professional networking can afford an individual to meet successful professionals in his or her field that can alert him or her to what’s available in the hidden job market of which he or she may not have otherwise known about. Networking is also important because the more people who know about ones career interest and can speak favorably of him or her, the more desirable he or she will be to other prospective employers. African Americans should mentor with someone successful in his or her field, this is because it is career enhancing to mentor with someone who has achieved distinction in the African American’s academic/occupational field and is willing to offer career guidance and support. A well connected mentor can sponsor his or her membership in one or more prestigious organizations. Listing these associations on ones resume can enhance his or her written credentials and give him or her a bit of a competitive edge in job hunting. In conclusion, the average African American can become more marketable if he or she is willing to learn and practice the ways that the marketable use to become more marketable. These ways/principles are quite easy to follow and anyone can implement them. However, one needs to be dedicated, ambitious, and hard-working in his or her endeavors. How to cite What Can African Americans Do to Become More Marketable?, Essay examples

Film Overview Saving Private Ryan Essay Example For Students

Film Overview Saving Private Ryan Essay This is a 1998 American film. It was written by Robert Rodat and directed by Steven Spielberg (Rodat, 1998). In this film, there were soldiers who had been assigned to find Ryan and take him back home. They had all the capacities to do the assignments themselves. The staff’s Army Chief assigned them the mission for tenacities of propaganda. This is because the return of Ryan would increase home-front’s morale and offer a human face on the massacre that took place at Omaha Beach. The mother of Ryan who had already lost three of his sons to the warfare vowed not to lose another one. Saving Private Ryan’ is a war film. It can also be classified as an action or epic genre since most war films are frequently paired with other genres like action and epics. There are various generic features of this film that show us that it is a war film. War films are characterized by the horrors and heartbreaks that come with war (Ebert, 1998). They allow the actual fighting of the combatants against either humanity or nations to offer the principal plot for the film’s action. The films take a denunciatory methodology toward war (Jeanine, 1998). In the film ‘Saving Private Ryan’, we can conclude that it belongs to a war genre as it was set during the incursion of Normandy during the Second World War. The film is evidenced by a graphic as well as a genuine depiction of warfare. The first twenty seven minutes of the film are so intense and they depict the assault that took place in the beach of Omaha on June 6, 1944. There is also evidence of a squad of soldiers. It can be said to be an action genre because it encompasses fights and battles. Lastly, it can be said to be an epic genre because as it presents the historical events that took place during the Second World War (Halton, 1998). The film ‘Saving Private Ryan’ was made by Amblin Entertainment Mutual Film Company (Collins, 2008). This television and film production company is based in the United States of America. It was founded by Steven Spielberg who was actually the director of this film. Amblin Entertainment Mutual Film Company works with other media companies such as DreamWorks Studio. It is a coincidence that the principal partner of the DreamWorks Studios happens to be Steven Spielberg (Natale, 1998). DreamWorks Studios has been rated as the most successful and influential in the film industry. This greatly enhanced the marketing of the ‘Saving Private Ryan’ film. The reputation that both Amblin Entertainment and DreamWorks Studios have in the film industry made it easy for the film to attract a wide consumer base. It also enhanced the making the movie as it was easier to obtain the required finances. The budget for this film was seventy million U. S dollars. Getting finance for such a huge amount of money from investors required a production company that had a good reputation and well-established. This film was distributed by DreamWorks Pictures that is based in the United States and Paramount Pictures which is an international film distribution company. The marketing strategy for this film was through the use of an extraordinarily aggressive and expensive campaign by the distributors. The campaign was equally carried out by an American entertainment company known as Miramax (Kelley, 1999). These campaigns were done before the film was released. The main aim of these campaigns was to create awareness for the film so that many people would either purchase it to watch or go to the cinemas to watch. .u50421f209c017e624e0db02478ce17b7 , .u50421f209c017e624e0db02478ce17b7 .postImageUrl , .u50421f209c017e624e0db02478ce17b7 .centered-text-area { min-height: 80px; position: relative; } .u50421f209c017e624e0db02478ce17b7 , .u50421f209c017e624e0db02478ce17b7:hover , .u50421f209c017e624e0db02478ce17b7:visited , .u50421f209c017e624e0db02478ce17b7:active { border:0!important; } .u50421f209c017e624e0db02478ce17b7 .clearfix:after { content: ""; display: table; clear: both; } .u50421f209c017e624e0db02478ce17b7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u50421f209c017e624e0db02478ce17b7:active , .u50421f209c017e624e0db02478ce17b7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u50421f209c017e624e0db02478ce17b7 .centered-text-area { width: 100%; position: relative ; } .u50421f209c017e624e0db02478ce17b7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u50421f209c017e624e0db02478ce17b7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u50421f209c017e624e0db02478ce17b7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u50421f209c017e624e0db02478ce17b7:hover .ctaButton { background-color: #34495E!important; } .u50421f209c017e624e0db02478ce17b7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u50421f209c017e624e0db02478ce17b7 .u50421f209c017e624e0db02478ce17b7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u50421f209c017e624e0db02478ce17b7:after { content: ""; display: block; clear: both; } READ: Film Review - Walt Disney's Frozen EssayAll this is for the purposes of enhancing its profitability. This marketing campaign encompassed the use of posters, trailers, websites, viral marketing as well as promotional partnerships with Miramax as I have earlier mentioned. The media institutions with other companies helped in the marketing as it gave it a wide customer base. Through this wide customer base, this film was able to fetch revenue of more than forty four million dollars when it was initially released via home video in the year 1999 (Collins, 2008). The audience for this film is widespread ranging from children to adults and females to males. The niche audience for this film is men as they have a distinct liking for violence as compared to the female gender. The niche audience has been targeted through the use of violence in the movies Historians equally form a perfect mass audience for this film as they are likely to have a clear insight on the massacre that took place at Omaha beach during the Second World War. Anyone who has a particular liking for history and the Second World War can also form a mass audience for this film. This is because people are inclined to watch those films that they have a strong liking for. The mass audience for this film is has been targeted through the use of portrayal of history. It is this mass audience that made ‘Saving Private Ryan’ to be chosen for preservation in the United States’ National Film Registry. This is because this film was considered to be having cultural, historical as well as aesthetic significance (Natale, 1998). Anyone interested in this form can either get a hard copy or a digital copy. The hardcopy can be obtained by purchasing DVDs. The most common digital platform in which this film can be obtained from is online streaming. The control of the regulation of this film is undertaken by the British Board of Film Classification. The Board has a department of film examiners who consider the works that have been submitted to it, give comprehensive reports and make appropriate recommendations. This film got an age rating of sixteen tears and above. The audience for any film is characterized by various factors. These are sex and nudity; violence and gore; profanity; alcohol, drugs and smoking and lastly terrifying or intense scenes. Considering all these factors, the audience for this film was found to be people aged sixteen years and above. Bibliography: Collins, M.A. (2008). Saving Private Ryan. Pearson Education Limited. Ebert, R. (1998). Saving Private Ryan. Retrieved from http://www.rogerebert.com/reviews/saving-private-ryan-1998 Halton, B. (1998). Saving Private Ryan is too real for some. The Florida TimesUnion Jeanine, B. (1998). Translating war: The combat film genre and Saving Private Ryan. Perspectives, the Newsmagazine of the American Historical Association. Kelley, B. (1999). ‘Private Ryan’is a no-show on DVD format. Virginian-Pilot. Natale, R. (1998). ‘Private Ryan’ finds its audience. Los Angeles Times Rodat, R. Saving private Ryan. Retrieved from http://www.lexwilliford.com/Workshops/Screenwriting/Scripts/Adobe Acrobat Scripts/Saving Private Ryan.pdf

Are You On a Career Ladder, or Just Job Hopping

Are You On a Career Ladder, or Just Job Hopping It used to be that you’d take a job at a company and rise from young up-and-comer to wise lifer, logging 10 years or more in the same place. It’s not that changing jobs was unheard of, but rather people built their career paths  differently. These days, changing jobs is the norm: the average Joe or Jane changes jobs 10-15 times throughout their careers. Much of this is a cultural change, and an economic one- companies are much more likely to reorganize or adapt to changing technology and economic factors these days. And part of it is a personal change, as well. Millennials, especially, are seen as mercenary sharks, ready to grab the next opportunity that swims by. Gallup reports that  Millennials are far more likely to change jobs frequently. In fact, in 2015, 21% of  Millennials  surveyed by Gallup had changed jobs within the last year. And on top of that, 60% of them were open to changing jobs in the near future if the opportunity came up.This speaks to a shif t in thinking, where upward progress is more important than the stability of creating a career path in one place. The latter is the â€Å"career ladder† approach, where your plan is to meet particular job title milestones, typically within a company or organization. The alternative approach, one increasingly embraced by the newer generations of job seekers, is moving from job to job to cobble together experience and move up in salary and job title. The phrase â€Å"job hopping† has been used to describe this phenomenon, and although it’s taken on some negative connotations, it can also be a career booster.Career Ladder: Pros and ConsWhen you think of a career ladder, think of the stereotypical Hollywood story of the mailroom worker who works diligently upward from the bottom rung of the company, making it all the way to the corner office. It makes a great story (look at what Anyman/Anywoman can achieve!), but that story leaves out a lot: namely, all the steps in the middle, and all the skills sets that have to be built along the way. Creating a career ladder requires a strong commitment, and a strong set of goals.The Pros:Career ladders are based on stability. If you feel most comfortable plotting out a career course where you don’t have to make a lot of changes, where you can put down roots, this mightYou’re not necessarily tied to one place. Many companies have offices or opportunities throughout the country (or even the world). Just because you’re committing to one company for a long time doesn’t mean you’re saying you’ll stay in one place forever.It doesn’t have to be your entire career plan. A career ladder could be just a portion of your career (say, the next 10 years), where you want to get from Job A to Job Z. That doesn’t mean you have to spend the rest of your life in Job Z.It shows upward mobility, while also showing you’re a good investment. A company that has promo ted you numerous times is one that thinks you’re a worthy investment, and that can be appealing once you are ready to make the change to another company, or if there’s an unforeseen job loss.Companies like to promote from within. Hiring from outside can add new dynamics and diversify your employee pool, but it can also be expensive, time consuming, and a big gamble. Developing talent has significant advantages for companies, including developing a strong, committed employee base. It’s less of a risk because they know you, and know what you’re capable of doing. If you’ve ever experienced the frustration of wanting a job, only to find out someone was hired internally, that could be you!The Cons:Career ladders are less common these days. With unpredictable economics, and technology changing virtually every industry very fast. It can be harder to create a long-term plan if you can’t account for things like reorganizations (which often come on qu ickly for those affected).Companies don’t always have the resources to devote to leadership and skill training that would best benefit employees. If you’re not growing and improving in your job,There’s a risk of stagnation. Sometimes a change of scenery is beneficial, and can jump-start your career by exposing you to new people, new ideas, and new ways of doing your job. Merely changing and expanding roles may not provide as much career stimulation, depending on your comfort zone and your career goals.You might be seen as less-than-ambitious. If you seem too comfortable in your role, it may be tough for the powers that be to see you in a new role that requires change and more responsibility.Job Hopping: Pros and Consâ€Å"Job hopping† sounds like a social activity, but really it just means that a person switches jobs frequently (every year or two), without putting down long roots in one place. It’s becoming a more popular career path strategy for p eople, especially Millennials, who are looking for more aggressive career development.The Pros:Change is good! Working at different companies, in different environments (even if the roles are similar) is a good way to build experience quickly. Job hopping offers you more chances to try new things and take on new projects, ensuring that you grow consistently.It’s becoming more accepted. Job hopping used to be considered â€Å"career suicide,† because it raised red flags. Why has this person held so many different jobs over a short period of time? The economics of American jobs have shifted so substantially, however, that now it’s becoming more accepted, especially when people are younger and just starting out in their careers. An unstable economy can upset even the most carefully planned career trajectory, and hiring managers are increasingly understanding of that.It’s can be a fast track to higher salary. If you jump on opportunities for advancement at ot her companies, you have the opportunity to negotiate higher and move into higher paying positions, faster than you might if you were going through a standard promotions process at a single company.It’s a network builder. New company = new colleagues, and an ever-growing stable of work acquaintances, mentors, and friends in your field.It shows you’re adaptable. Starting over somewhere else requires a lot of thinking on your feet, and being able to adapt to new environments and ways of doing things. You can emphasize that in your resume and in interviews, and use specific examples of how your range of jobs have made you a more nimble employee.The Cons:Some hiring managers still see it as a red flag. They might think you’re a flight risk, after the company invests training time and resources into you as an employee. Unfairly or not, you may be seen as less-than-loyal, or disinterested in committing to the role or to the company.Short-term focus comes at the expense of long-term progress. It can be tough to see where you are, career-wise, if you’ve been moving so much that you don’t see how your efforts pan out. If you’re out the door before positive results roll in for your hard work, you can’t really quantify that and use it on your resume in the future.Your job may not be as secure. In a reorganization or layoff situation, if it comes down to a Sophie’s Choice-style decision between the new-ish employee who started less than a year ago, or the longer-term employee with a long history of institutional knowledge and achievement, you might be the easier one to let go.As you can see, there are good points and bad for each career choice- and in fact, job hopping may not be a choice at all, but rather a response to a chaotic industry, or economic changes well beyond your control. The most important decision to make, whether you want to plant a career ladder in one place, or make chess-like moves through your fie ld to reach your ultimate career goals, is what works best for you.If you’ve always had a dream company in mind, then maybe the ladder is the way to go: start humble, and rise through the ranks like that mythical mail room employee. If you want to make big changes and steadily build your job title and salary over a shorter period of time, then job hopping might be your best option. It might also work best if your goals are very multidisciplinary- if you want to be the best darn salesperson of widgets, then by all means put down roots at Widget Co. and start building your empire.If you want to be experienced and knowledgeable about widget sales and production, then your best strategy might be to start in sales at Widget Co., then move over to Widgets ‘R Us with your sales background. The bottom line here is that your career goals are yours and yours alone, and you should pursue them as you see fit.

How to Write Press Releases With 21 Examples and 7 Templates

How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet. How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet. How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet.

COMMUNICATING WITH AND LEADING PEOPLE Essay Example | Topics and Well Written Essays - 1750 words

COMMUNICATING WITH AND LEADING PEOPLE - Essay Example 5 Question 4 Evaluate how the existing processes & channels of communication might have affected team-working and the organisation’s performance and make recommendations for improvement. 6 Question 5 Justify how the implementation of your recommendations will benefit the organization & ensure greater integration of communication systems. 7 References 9 Question 1 What are the current issues and problems relating to Graham’s company and his teams? Write your analysis of the case study. Graham’s company currently faces a series of problems which seem to be related to the following fact: the lack of effective communication between employees at all organizational levels. More specifically, in Graham’s company conflicts have become a daily phenomenon in the workplace. At managerial level, the lack of awareness of employees’ needs have led to the development of ineffective strategies. Indeed, managers ignore the challenges that employees face and promote strategies that are quite difficult to be implemented. Graham has repeatedly tried to intervene and promote appropriate solutions but the elimination of conflicts in the workplace seems to be impossible. The expansion of conflicts across the company can be explained if taking into consideration the company’s development through the years. The company has faced a quite rapid growth. In its first form, the company had just four managers who were the company’s founding members. Through the years, the expansion of business activities led necessarily to the hiring of staff, including managers. The changes on the company’s culture have been inevitable. However, no plan was implemented for managing change and for securing effective communication in the workplace. The lack of such plan has resulted to the company’s current communication problems. The lack of respect and trust in the workplace has caused the further expansion of the company’s communication problem. The elimination of communication problems in Graham Company is primarily related to the willingness of managers and staff to collaborate so that team-working is promoted across the organization. Question 2 Do you agree with the strategies used by Impact Consulting? Justify your answer and make recommendations as what other strategies the company could use to promote team spirit to help motivate & provide support to the teams. In general, Impact Consulting has focused on the improvement of the leading skills of the firm’s managers. Indeed, at a first level a questionnaire has been used for identifying the managers’ thought on critical issues; in this way, the strengths and weaknesses of managers, as leaders, can be revealed. The response of the managers to the particular initiative has been positive setting the basis for the development of an effective communication plan between managers and employees at lower levels of the organizational hierarchy. In addition , a series of sessions has been arranged for helping managers to improve their strategic planning and collaboration skills. Particular emphasis has been given on the CEO’s training. Coaching sessions have been arranged for increasing the CEO’s skills in managing culture changes. This means that the consultants in Impact Consulting have understood the vital role of culture in the firm’s performance. However, the effective management of culture in each organization is not related only to the

Sea Ice Trends Term Paper Example | Topics and Well Written Essays - 1000 words

Sea Ice Trends - Term Paper Example With the Arctic ice melting at an unprecedented pace in the Northern Hemisphere, the ocean waters absorb most of the sun’s energy and this explains why the global average sea levels are increasing. It is an interesting fact the while the sea ice extent in the Northern Hemisphere has been below average in the recent years, sea ice extent has been above average for Antarctica in the Southern Hemisphere (Daniel). In the same report is it mentioned that the Arctic sea ice extent in the Northern Hemisphere as of June 20, 2012 melt at a faster rate than it did during the same time back in 2007. The differing sea ice trends in the Northern and Southern Hemisphere present a troubling situation as majority of the Earth’s population lives in the Northern Hemisphere where the area covered by ice is already smaller as compared to latter. Arctic sea ice covers about 14-16 million square kilometers in contrast to 17-20 million square kilometers in the Southern Ocean (Daniel) and whil e the ice is rapidly melting in the Northern Hemisphere, it is gaining momentum in the other Hemisphere. ... According to a research study done by the US climate scientists, the ocean temperatures heating up due to global warming threaten to leave a billion people high and dry despite the fact that ice caps are gradually melting† (Vastag). The onset of gloom geographical changes is directly related to the Earth’s rising temperature which can definitely be blamed on myriad human activities like agricultural and industrial revolution, trees removal, land-use change, and an increase in the poisonous gases in the atmosphere. Due to all these human activities, greenhouse warming results leading to â€Å"melting of the arctic icepack, snowfields, and glaciers, which causes a decrease in Earth’s albedo, therefore throwing off the balance of our climate† (Turk and Bensel 12). With the advancement in the satellite technology since 1979 the data obtained to date reveals that over the past 30-33 years in the period from 1979 to 2012, the Arctic sea ice extent has been declin ing at a consistent rate. Though it remains true that a lot of ice growth was seen during the fall of 2011-12 across the Northern Hemisphere, the reality is that the increase reported in that ice extent was contributed by the new ice which both grows and melts faster than the old ice which stays longer and remains largely unaffected by the warming Earth temperatures (Daniel). In another report about the evolution of sea ice trends in August 2012 is this identified that the latest snow and ice data recorded on August 26 reveals the Arctic sea ice extent to fall below 4 million square kilometers. In the same report is it also mentioned that as a consequence of rapid loss of the reflective ice cover which plays a huge role in absorbing solar

Physical effects of Mercosur & The Pacific Alliance Term Paper

Physical effects of Mercosur & The Pacific Alliance - Term Paper Example In a time of global business recession, many countries have entered into agreements to expand their business geographical coverage and to enhance business operations across their countries. The Pacific Alliance and Mercusor are examples of agreements that have been formed to liberalize the business market within the member nations. These agreements have gone way too far in defining the physical aspects of the global business. The Pacific Alliance is an agreement that was coined in 2012 to enhance the global business strategies of the member countries. When the Peru, Colombia, Mexico, Costa Rica and Chile entered into this agreement, they had the intention to define an integrated business block that will allow them to overcome the pressures of the economic recession that they experienced during the 2008 and 2009 business recession period when America and European economies experienced a sluggish development (Dade and Meachan, 2013). The liberalization of trade in the business environm ent allows the member countries to make business operations easier and to enhance the physical aspects of the business. On the other hand, Mercusor was a political and economic agreement between Argentina, Brazil, Paraguay, Uruguay and Venezuela that intended to create a cohesive common market between member countries (Pena, 2013). Although the two agreements have different business terms, they have played a key role in the development of global business. Both Mercusor and The Pacific Alliance have eliminated boundary barriers within the southern region to enhance business operability in this environment. The implication of this is that they have expanded the geographical business development as every country gain a new market to sell and buy goods. In essence, the member countries can export and import goods freely without any physical limitation. Consequently, the countries can be able to optimize their operation by increasing their export and import bulks and hence being able to increase their sales and reduce the cost of purchase. In addition, the treaties have considerably reduced the tax rates for the movement of goods to ensure that the countries can operate more freely in the new markets (Pena, 2013). This kind of business trend has had a great impact on the business operations in these economic blocks. The two agreements have also reduced the cost of transportation of goods and services across the borders of participating members. Peru, Colombia, Costa Rica, Chile and Mexico have strived to develop an effective transport and communication network to enhance the mechanics of the movement of goods in these geographically neighboring countries (Dade and Meachan, 2013). One fundamental element of the physical aspect of global business is the formation of the road networks. Countries that have efficient road networks connecting them considerably reduce the transportation cost and hence allow goods and services to reach their market at a cheaper price. Cons equently, it is feasible for the countries offer better market prices giving them a competitive advantage in the market. In turn, it becomes possible to increase the gross sales and the productivity of business within this synchronized region. In addition, the two treaties have had a great impact on the human movement across the boundaries of member countries. The Pacific Alliance eliminated the Visa requirement that previously was a prerequisite condition for the movement of persons from one region to the other (Dade and Meachan,

Reviews And Summary Of The Kite Runner English Literature Essay

Reviews And Summary Of The Kite Runner English Literature Essay THIS powerful first novel, by an Afghan physician now living in California, tells a story of fierce cruelty and fierce yet redeeming love. Both transform the life of Amir, Khaled Hosseinis privileged young narrator, who comes of age during the last peaceful days of the monarchy, just before his countrys revolution and its invasion by Russian forces. But political events, even as dramatic as the ones that are presented in The Kite Runner, are only a part of this story. A more personal plot, arising from Amirs close friendship with Hassan, the son of his fathers servant, turns out to be the thread that ties the book together. The fragility of this relationship, symbolized by the kites the boys fly together, is tested as they watch their old way of life disappear. Amir is served breakfast every morning by Hassan; then he is driven to school in the gleaming family Mustang while his friend stays home to clean the house. Yet Hassan bears Amir no resentment and is, in fact, a loyal companion to the lonely boy, whose mother is dead and whose father, a rich businessman, is often preoccupied. Hassan protects the sensitive Amir from sadistic neighborhood bullies; in turn, Amir fascinates Hassan by reading him heroic Afghan folk tales. Then, during a kite-flying tournament that should be the triumph of Amirs young life, Hassan is brutalized by some upper-class teenagers. Amirs failure to defend his friend will haunt him for the rest of his life. Hosseinis depiction of pre-revolutionary Afghanistan is rich in warmth and humor but also tense with the friction between the nations different ethnic groups. Amirs father, or Baba, personifies all that is reckless, courageous and arrogant in his dominant Pashtun tribe. He loves nothing better than watching the Afghan national pastime, buzkashi, in which galloping horsemen bloody one another as they compete to spear the carcass of a goat. Yet he is generous and tolerant enough to respect his sons artistic yearnings and to treat the lowly Hassan with great kindness, even arranging for an operation to mend the childs harelip. As civil war begins to ravage the country, the teenage Amir and his father must flee for their lives. In California, Baba works at a gas station to put his son through school; on weekends he sells secondhand goods at swap meets. Here too Hosseini provides lively descriptions, showing former professors and doctors socializing as they haggle with their customers over black velvet portraits of Elvis. Despite their poverty, these exiled Afghans manage to keep alive their ancient standards of honor and pride. And even as Amir grows to manhood, settling comfortably into America and a happy marriage, his past shame continues to haunt him. He worries about Hassan and wonders what has happened to him back in Afghanistan. The novels canvas turns dark when Hosseini describes the suffering of his country under the tyranny of the Taliban, whom Amir encounters when he finally returns home, hoping to help Hassan and his family. The final third of the book is full of haunting images: a man, desperate to feed his children, trying to sell his artificial leg in the market; an adulterous couple stoned to death in a stadium during the halftime of a football match; a rouged young boy forced into prostitution, dancing the sort of steps once performed by an organ grinders monkey. When Amir meets his old nemesis, now a powerful Taliban official, the book descends into some plot twists better suited to a folk tale than a modern novel. But in the end were won over by Amirs compassion and his determination to atone for his youthful cowardice. In The Kite Runner, Khaled Hosseini gives us a vivid and engaging story that reminds us how long his people have been struggling to triumph over the forces of violence forces that continue to threaten them even today. Edward Howers latest novel is A Garden of Demons. A former Fulbright lecturer in India, he teaches in the writing department of Ithaca College. Opinion 1: We agree with this review, its sort of a short summary. The reviewer thinks its a beautiful story and so do we. There arent any negative things about the book in this review. http://query.nytimes.com/gst/fullpage.html?res=9504E0DF123FF930A3575BC0A9659C8B63 Review 2: An Afghan hounded by his past. Khaled Hosseinis shattering debut work, The Kite Runner, is the first novel to fictionalise the Afghan culture for a Western readership The Kite Runner In this, apparently the first Afghan novel to be written in English, two motherless boys who learn to crawl and walk side by side, are destined to destroy each other across the gulf of their tribal difference in a country of dried mulberries, sour oranges, rich pomegranates and honey. Its a Shakespearean beginning to an epic tale that spans lives lived across two continents amid political upheavals, where dreams wilt before they bud and where a search for a child finally makes a coward into a man. The Kite Runner is the shattering first novel by Khaled Hosseini, an Afghan doctor who received political asylum in 1980 as civil conflict devastated his homeland. Whatever the truth of the claim to be the first English-language Afghan novel, Hosseini is certainly the first Afghan novelist to fictionalise his culture for a Western readership, melding the personal struggle of ordinary people into the terrible historical sweep of a devastated country in a rich and soul-searching narrative. Over the last three decades, Afghanistan has been ceaselessly battered by Communist rule, Soviet occupation, the Mujahideen and a democracy that became a rule of terror. It is a history that can intimidate and exhaust an outsiders attempts to understand, but Hosseini extrudes it simply and quietly into an intimate account of love, honour, guilt, fear and redemption that needs no dry history book or atlas to grip and absorb. Amir is a privileged member of the dominant Pashtun tribe growing up in affluent Kabul in the Seventies. Hassan is his devoted servant and a member of the oppressed Hazara tribe whose first word was the name of his boy-master. The book focuses on the friendship between the two children and the cruel and shameful sacrifice the rich boy makes of his humble, adoring alter ego to buy the love of his own distant father. I ran because I was a coward, Amir realises, as he bolts from the scene that severs his friendship with Hassan, shatters his childhood and haunts him for the rest of his life. I actually aspired to cowardice. The book charts Amirs attempts to flee culpability for this act of betrayal, seeking asylum from his hellish homeland in California and a new life buried deep in black velvet portraits of Elvis. Amirs story is simultaneously devastating and inspiring. His world is a patchwork of the beautiful and horrific, and the book a sharp, unforgettable taste of the trauma and tumult experienced by Afghanis as their country buckled. The Kite Runner is about the price of peace, both personal and political, and what we knowingly destroy in our hope of achieving that, be it friends, democracy or ourselves. http://www.guardian.co.uk/books/2003/sep/07/fiction.features1 Opinion 2: In this review the opinion of the reviewer was more clear than in the first one. The reviewer describes the themes of the book and he picked out he important things of the book. We agree with this reviewer,  we also got a lot of respect for Khaled Hosseini and his story about his youth. Review 3: Pulled by the past An immigrant returns to Kabul in Bay Area authors first novel San Francisco ChronicleJune 8, 2003 04:00 AM Copyright San Francisco Chronicle. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.Behind the title of first novelist Khaled Hosseinis The Kite Runner lurks a metaphor so apt and evocative that even the author never fully exploits its power. For the benefit of readers who didnt grow up in Afghanistan as Hosseini and his alter ego Amir did a kite runner is a sort of spotter in the ancient sport of kite fighting. In a kite fight, competitors coat their kite strings in glue and ground glass, the better to cut their rivals moorings. While the fighters kite is swooping and feinting in an effort to rule the skies, his kite-running partner is racing to own the streets, chasing down all their opponents unmoored, sinking trophies. Its a fresh, arresting, immediately visual image, and Hosseini uses it well enough as a symbol for Amirs privileged Afghan childhood in the 1970s, when he and his faithful servant, Hassan, had the run of Kabuls streets. Near the novels end, when the adult Amir returns in secret to Taliban-controlled, sniper-infested Kabul in search of Hassans lost son, the contrast with his cosseted, kite-flying youth could scarcely be more pronounced, or more effective. But Hosseini could have deepened the symbolism even further if he hadnt ignored what, in essence, a kite fight really is: a proxy war. Heres Afghanistan, jerked around like a kite for most of its 20th century history by the British, the Soviets, the Taliban and us, played off against its neighbors by distant forces pulling all the strings, and Hosseini never once makes the connection. Its just too tempting a trick to leave on the table. Of course, its Hosseinis metaphor and he can do with it or not do with it as he pleases. Considering how traditionally and transparently he tells the rest of Amirs story, though, Hosseini wouldnt seem the type to go burying half-concealed ideas for readers to tease out. More likely, he instinctively hooked a great image but, alas, doesnt yet have the technique to bring it in for a landing. Its a small failing, symptomatic of this middlebrow but proficient, timely novel from an undeniably talented new San Francisco writer. Hosseinis antihero Amir narrates the book from the Bernal Heights home he shares with his wife, Soraya. Like Hosseini, Amirs a writer, modestly celebrated for literary novels with such pretentious-sounding titles as A Season of Ashes. But Amirs childhood in Kabul still haunts him, specifically his mysterious inability to earn the love of his philanthropically generous but emotionally withholding father, and his guilt about failing to protect his angelic half- caste old kite runner, Hassan, from a savage assault. When Amir receives a deathbed summons from his fathers business partner in Pakistan, he sees a chance to redeem himself from the secrets that have left him psychically stranded between Afghanistan and the United States. Unfortunately, we know all this because Amir tells us, and not just once. Listen to him here, on the verge of his rescue mission over the Khyber Pass: I was afraid the appeal of my life in America would draw me back, that I would wade back into that great, big river and let myself forget, let the things I had learned these last few days sink to the bottom. I was afraid that Id let the waters carry me away from what I had to do. From Hassan. From the past that had come calling. And from this one last chance at redemption. One might excuse all this melodramatic breathlessness as the reflexive self- examination of a character who, after all, writes novels with titles like A Season of Ashes. But Amirs not the only one given to overly explicit musings. http://www.sfgate.com/cgi-bin/article.cgi?f=/chronicle/archive/2003/06/08/RV24780.DTL Opinion 3: We dont agree with the  opinion of this reviewer, he is way more negative then the first two. He thinks Hosseini could have deepened the symbolism of the book even further. But we think the book is okay like it is now. Setting Place: The story takes place for most part in Afghanistan, in and around Kabul. Later on the setting moves to the United States/ America, in San Francisco, California. Then Amir goes back to Pakistan and Taliban ruled Afghanistan. The story ends in the United States. The place is important for the story because you can imagine how it was in Afghanistan before the occupation. Many people fled to America to build a new life. Time: The time is not that important. Only the cold war. Amir en Baba need to run to Pakistan and then to America. Character Amir: Amir is in his childhood 12 years old and lives in Kabul,Afghanistan. He is a Pashtun, that are the better and richer people in Afghanistan. Later he is 38 years old and lives in America. Amir is the half-brother of Hassan, but he doesnt know that yet. He finds out much later in the book. Amir is a writer he loves to tell stories and when he is a grown up he writes a book. He wants his father to love him for who he is. Because his father rather wanted to see other qualities like Hassan has in Amir. Hassan: Hassan is the best friend of Amir in his childhood. Amir never told him that but Hassan knew they were. Hassan is a Hazzara which means he is almost worth nothing in the believe in Kabul. He has a china doll face and green eyes. Hassan has a father called Ali, who later turned out to be not his father but Baba was his father, he never knew that. Hassan always fights for Amir. Hassan would do anything that Amir asks him to do. He is the slave of Amir. Later he gets married and have a son called Sohrab. He and his wife get murdered by the Taliban and Sohrab goes to a orphanage. Assef: Assef is the bully of the neighbourhood. He has blond hair and blue eyes so he is very beautiful. He is the one that rapes Hassan. Later in the orphanage he also rapes Sohrab, the son of Hassan. But Amir and Sohrab fight to him and they could escape. Assef becomes part of the Taliban. And is very extreme he believes in the ideas of Hitler. Baba: Baba is the father of Amir and Hassan. Baba has a good running business which no one thought he could do that. His best friend is Rahim Khan. He stands for the rights of human and does not discriminate. He says that the only sin you can make is theft. When you kill someone you steel his life, you steel someones son, father or husband. Baba wants Amir to be more like Hassan. Because Amir reads poetry just like his mother but Hassan can fight and do boys stuff. At the end of the book Baba dies because of lung cancer. Ali: Ali is a childhood friend of Baba, he is also the servant of Baba. He has a son Hassan, who later turned out to be not his son. He had Polio so he is cripple. The children in town laugh at him and call him names. He was killed by a landmine. Rahim Khan: Rahim Khan is the best friend of Baba and also his business partner. Rahim Kahn supports Amir in Writing because Baba doesns, he buys a book where he can writes his stories in for Amir. Rahim Khan is the one who calls Amir and also the one who tells Amir that Hassan was his half-brother. He tells him to come and get the son of Hassan. At the end of the story he disappears and leaves a letter for Amir. Soraya: Soraya is an Afghan woman who lives in America with Amir. She is the wife of Amir. She has a father who is a general. But in there culture she is not clean. When they lived in Afghanistan she ran away with here boyfriend and had sex before marriage. Her father brought here back, but after that nobody wanted her anymore, except for Amir offcourse. She cannot have children but later they adopt Sohrab. Sohrab: Sohrab is the son of Hassan he is just like hes father in many ways. They look quite the same and Sohrab can also shoot very good with a sling-shot. He is also raped By Assef and was traumatized. He tried to kill himself by cutting his wrists. He is adopted by Amir and Soraya. Plot Introduction: The story begins in America when Amir is called bij Rahim Khan. That is the moment that there is action in the story. Amir tells about his history, his childhood with Hassan. Initial incident: Hassan gets raped by Assef. Amir sees it but wont do a thing. Amir wants Hassan to go away. And hides the watch he had on his birthday. Hassan and Ali move away. The war starts and Baba and Amir run to Pakistan, later to America Rising action: Rahim Khan calls Amir and tells him to go to Pakistan to get his redemption from the past. The son of Hassan needs to be safed. Climax: Amir is in Kabul and saves Sohrab the son of Ali. He fights with Assef. Sohrab shot in the eye of Assef. Falling action: Amir and Sohrab are back in Pakistan and they need to get back to America, but Sohrab has no visa. Soraya the wife of Amir she has here connections and she can adopt Sohrab. Summary On a sunny day in 2001 Amir calls from Rahim Khan, the best friend of his father. The book is about a boy named Amir. He lives with his father, Baba and their servants Ali and Hassan. Saunaubar, Amirs mother was deceased when he was born. Amir is a Pashtun, a Soenni muslim. Hassans mother, Sanaubar, has run off with another man. Hassan is a Hazara, a Shia muslim. Mahmood is also a good friend of Baba. Mahmood is a pilot and has a German woman and a son named Assef. One day Hassan and Amir are on their way to the pomegranate tree. Under this tree Amir reads stories to Hassan. Later closed Assef, and his friends Kamal and Wali their in. Assef says that Hitler was a good man and that he also had to do with the Hazaras what he did to the Jews also. Hassan tied Assef and his friends with a slingshot. One day in 1974, just after Ramadan, Hassans birthday. He does not get gifts like toys, but an operation on his cleft lip. Dr Baba. Kumar surgeon invited to come and make an appointment for the surgery. Amir loves the winter in Kabul. Every year, Kite and Amir did run tournaments held each year. He wanted to be the first to fall more into the eyes of his father. Amir and Hassan went to the bazaar to buy material to make a kite. Baba saw that they were making a kite and said it might not be good enough for the competition. He took along to Saifo, the best kite maker in Kabul, Baba bought a kite for Amir and Hassan. The next day its snowing outside and Amir doubt for kiting. As Hassan says there is no monster, its a beautiful day Amir decides to go kiting. During kiting . his hands bleeding completely. After a while he is still in the final with a boy. Amir manages to keep the kite to cut and he wants the match. Amir still wanted the blue kite in the air. Hassan ran after the kite because he knows where the kites fall. Everyone congratulated Amir. Amir went searching for Hassan. He asked the people on the street if they had seen him. Omar, a son of one of the friends of his father, Ha ssan said that in the direction of the market went. At the bazaar Amir asked a man if he had seen Hassan. The man had seen him and told that he said: For you a thousand time over. Amir suddenly heard voices and noises. He recognized the voice of Hassan. He saw the three boys, Assef, Wali and Kamal with Hassan. The boys like the kite but Hassan would not given it. He said that Amir won the game fair. Assef said that nothing in the world is fair. Wali and Kamal pushing Hassan to the ground and Assef raped him. Amir continues to see and do or say nothing at all. Eventually he runs away to the bazaar. He let Hassan down. Later Hassan runs in a hard way to Amir with the kite in his hand. His father is very proud of him. Hassan feeling pretty good and not so he would only sleep. Ali thinks that something is and asks Hassan to Amir. Amir would have been possible with his father and do things. They go to Jalalabad, the cousin live there, his wife and two daughters (twins) and Karima Fazila. Amir is carsick and throws up on Fazila back in the car. When they come home, Hassan and Amir didnt talk to each other. A few days later Hassan asks Amir if hes coming to the bakery. Amir says he doesnt want it so Hassan asks what he has done wrong. Amir asks his father if they start taking new servants, Baba is angry, saying: Hassans not going anywhere. He is staying right here with us, where he belongs. This is his home and were his family. Amir get for his birthday a stingray and wrist watch from his father. Rahim Khan gives him a notebook to write his stories. Amir write a story about the life of Hassan. Hassan loved it and later said that Amir would be a great writer. Amir could not live with his guilt that he had done nothing when Hassan was raped, but also because he felt that Hassan get sometimes more attention than him. When Ali and Hassan went to the bazaar Amir put his new watch and some money under the mattress of Hassan. He told Baba that his watch was missing. eventually they find it under the mattress of Hassan. Amir hopes that Baba accused Hassan of theft from their home and move. But that is not the case. Baba forgives Hassan. From self-esteem Ali and Hassan go away. Baba does everything to let them stay, but nothing can stop them. They go to Hazarajat to Alis cousin. After the Soviet invasion of Afghanistan, early 1980, flights Amir and his father to Peshwar, Pakistan. On the way into the tank theyre all acquaintances, including Kamal and his father. The mother was shot dead by Kamal and Kamal has a trauma left over so he can not talk. Kamal is dead the next morning. His father can not take it anymore and shoots himself with a bullet in his mouth. Amir and Baba flight from Pakistan to the United States in 1980. Amir builds a new life, but he fails to mention Hassan. Amir goes to school to become a writer and Baba find work at a gas station. Amir gets a Ford from his father. Baba is very ill. The doctors discovered that he has lung cancer. Baba does not want chemotherapy, only painkillers. Amir and Baba go in their spare time to the market for selling used products. Amir get to learn Soraya and fall in love with her. Her father is General Mr. Sahib. Iqbal. He worked for ministery of Defense. Baba buy a VW from an old acquaintance. Amir and Soraya talk. Soraya want them to read stories written by Amir. Sorayas mother, Jamila finds Amir is a nice guy. When it is New year Amir and Baba are walking a bit outside. Baba falls on the ground and theres blood from his mouth. Hes just unconscious. Baba is taken to hospital. Baba told Amir that he likes Soraya and Baba agree with it, so Amir and Soraya are goint to marry. Soraya wants to talk to him on the phone. She said that she is impure. And she has had some problems with her ex boyfriend. Soraya thought Amir would not want her after she said that. The day after the wedding the aunt and uncle from Soraya came to visite. They played a game with Amir. That night Baba Soraya wanted to give his medication but he did not. He said he had no pain. From that evening Baba never woke up. Amir writes books about father and son. His book is crowned. Amir and Soraya learn that they cant have children. Soraya doesnt want a child addoption she wants to feel how its like to be pregnant. . When Sorayas father learned that she had gone to bed before her marriage, she was imprisoned and had all her hair cut off. She wished that her father died. 2001, Amir gets a call from Rahim Khan. He said that he is very ill and that he wants to see Amir before his deat. He lives in Pakistan. They talk about Baba and the occupation of Afghanistan by the Taliban. The Taliban has expelled the Russians from Afghanistan. People thought they were saved. But that was wrong. Rahim said could care no longer for the house of Amir and Baba. He decided to go to Hassan and Ali and with difficulty he could persuade Hassan. Rahim did not sell the house because of the great memories. Hassan was married and had one son, Sohrab. His wife was pregnant with a daughter. Amir reads the letter that Hassan had written for him. Hassan and his wife were shot by the Taliban. Sohrab was arrested and placed in an orphanage. Amir Rahim wish now that he is going to save Sohrab because all the children in that orphanage are in the hands of the Taliban. Rahim also said that Ali is not the real father of Hassan, because he could get no children. Baba is the father of Ha ssan only he has a different mother. If Amir hears this hes very angry, because they had concealed for them the fact that they are step brothers. Amir thinks about the past and now know why Baba never forget Hassans birthday. When Amir Baba asked if she would take new servants said Baba yet,Hassans not going anywhere, hed barked. He is staying right here with us, where he belongs. This is his home and were his family.Amir feels guilty. He decides to go to Kabul to rescue Sohrab. Farid, the taxi driver and friend of Rahim, takes him to Kabul. Along the way, they stayed with the brother of Farid. Amir sees for the first time in his life a Taliban soldier. He also meets an old classmate of his mother. The man told a few things, but a lot has forgotten. Eventually they go to a orphange. The location of the orphanage where Sohrab would sit, is lent to a ruler of the Taliban, monthly boys or girls from the orphanage will get to satisfy his sexual needs. Zaman is the boss. Farid will fight with Zaman. Amir should go with Farid to the stadium, to look at the man who has a black sunglasses. Amir goes to the home of the Taliban fighter. Amir recognized the man, it is Assef. Assef says Amir can take the child if he wins. Amir gets a slap in the face with brass knuckles. He gets a tear in his lip. Sohrad shoot a stone in the eye from Assef with his slingshot. Assef concern Sohrab and Amir and this will give the opportunity to flee. Amir has to go to the hospital. In the taxi they fled to Pakistan. Rahim Khan is gone and left money for Amir he can use to return to America. It was a trick of Rahim Khan to get Amir that far he would take care of Sohrab. He knew of the betrayal of Amir and he realizes that this is the only way to give back to Hassan. Amir ask Soraya if she want to adopt Sohrab, she scared a bit. Amir hears how difficult it will be to get away Sohrab. He is advised to let Sohrab stay in Pakistan in an orphanage for a while, but Sohrab will no longer be in an orphanage and that Amir had pledged him. During a telephone call from Soraya she informs that she thinks she can adopt him in America, Sohrab cut his wrists. Fortunately, he saved time and then he recovers. Sohrab needs a visa to be allowed into the United States what takes a long time. Soraya finally able to arrange dates could take Sohrab to the United States. Amir adopted Sohrab and he buys a kite for Sohrab. The two of them kite fight together and win. For the first time Sohrab smiles for Amir. Then Amir use the phrase that Hassan always said to him: For you a thousend time over and run to fetch the kite. Theme There are a lot of themes in this book and mostly apply to all the characters. Father and son relationship: Baba has two sons but you think only Amir is the son of him. For Amir is Baba the smartest and strongest men in the whole entire world. Amir wants his father to be proud of him but Baba doesnt like the qualities of Amir. He wants Amir to be more like Hassan. Also the relation of Hassan and Sohrab they are a lot a like. They can both use the sling shot very well. Betrayal: Amir betrays Hassan by framing him for theft. Loyalty: The loyalty of Hassan to Amir because they are best friends but Hassan is also the servent of Amir. Also Ali to Baba when the watch is stolen from Amir. Ali wants to go away because of honor and loyalty. At the end of the book its the other way around now is Amir loyal to the son of Hassan, you can read that when Sohrab en Amir go kiting in the park Amir is running after the kite of Sohrab. Redemption: Amir tries to make it up to Hassan by adopting Sohrab, many other characters try to find redemption like Baba. Title The title is: The kite runner. Kite fighting is a traditional sport in Afghanistan. Hassan is a kite runner for Amir. He runs to fetch kites Amir has deafeated by cutting their strings. He knows where such a kite will land without even seeing it. One day, Amir wins the local tournament, and finally Babas praise. Hassan goes to run the last kite for Amir, saying for you, a thousand times over.